Archive

Opinions

  • Millennials Become Key in Determining Brand Reputation

    Elizabeth Fung, Senior Account Manager at FleishmanHillard Hong Kong, published an article titled “Viewpoints: Millennials become key in determining brand reputation” on Marketing Interactive. In the article, Elizabeth explains how adaptation to Millennial values and expectations has become a key factor in determining corporate and brand reputation in Hong Kong. Read the full article...

  • Enabling Women on a Mission to Speak for Themselves

    How do you get a crowd to stop, listen and care? How do you tell a life story in two minutes – let alone seven stories? FleishmanHillard Hong Kong recently held a reception for clients, staff, partners and friends to benefit the Asian University for Women (AUW), as part of ongoing pro bono support and our global social inclusion initiative. Based in Bangladesh, AUW grants scholarships to high-potential young women from 15 countries in Asia...

  • Intern-to-AAE Experience Sharing

    I started working as an intern at FleishmanHillard in March 2016 and joined the company full time as an Assistant Account Executive in June. I’d like to share four things that I’ve learnt since starting work here. Sharing is Caring Sharing is deeply imbedded in the company culture. During staff meetings, we often share innovative campaign ideas and insights which can spark creativity and inspire others. This enables us as a company to think boldly...

  • What Can Companies Learn From Donors?

    As companies battle to get a handle on how to be socially responsible in the twenty-first century, Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, asks if there is something corporations can learn from donors who have been providing funds for social good for decades. Read the full article...

  • Food Safety in Asia

    In Asia, not a week goes by without another new food safety scandal making headlines, from contamination and food poisoning, to mislabeling and product recalls. Nine FleishmanHillard offices in APAC have been monitoring trends in the industry since the start of 2016 in order to better understand why these food safety issues seem to be increasing in frequency, as well as the impact heightened media scrutiny is having on food and beverage brands in the...

  • How to Sell a Country in Five Minutes

    Countries compete. For investment dollars, tourists and talent, in much the same way that they compete for sporting medals – fiercely. On top of the podium of fastest growing economies is Ethiopia. Ethiopia’s race to the top The East African nation has a powerful story to tell. In 2015 it was the world’s fastest growing economy - driven by investment in infrastructure, the agriculture sector, population growth and a rapidly expanding manufacturing sector. Ethiopia’s entry into...

  • Coming Unstitched

    Moderating a panel last week at Prime Source Forum I was struck by how little the apparel and footwear sector has changed. Sure, automation has brought efficiencies and sophistication but essentially it has remained one of the most human-intensive industries since its inception. So you would be right to ask why apparel manufacturers are quite so bad at managing people. Why do labour disputes flair up so frequently? Why are strikes in the sector almost...

  • The Power of One-on-Ones: How Authentic Leaders Make Every Encounter Count

    In the current issue of HRM Asia Magazine, Lynne Anne Davis, Asia Pacific President of FleishmanHillard answered the question: “How can leaders have quality conversations with their employees?”  Read the full article below: The quality of leadership is defined by dozens of daily interactions and their impact.  None is more powerful than the all-mighty one-on-one conversation. What delivers quality conversations? Authenticity.  It’s easy to figure out why: people relate better to people who ‘keep it...

  • 3 Qualities PR Professionals Can’t Afford to Lose – And 2 They Need to Gain

    Much has been written about the PR industry’s transformation and the new skills and attitudes needed for success. There is no disputing change is necessary, but what should we keep? What qualities are still true north for our profession despite the social revolutions, economic tidal waves and technological innovations that are irrevocably changing the communications landscape? Read Rachel’s latest article on marketing-interactive.com, in which she explores three qualities the public relations industry can’t afford to lose...

  • My 11 Christmas Wishes

    Brands make a New Year’s resolution to review their Crisis Manual in January, recognising that crises really can happen at tweet speed. Hong Kong’s air pollution blows away and more global companies decide to shift their head office to Hong Kong. We still are Asia’s world city despite Shanghai and Singapore constantly nipping at our heels. Brands put as much investment into managing and measuring their reputation as they do their marketing. It’s when brand...

OLDER
NEWER