Archive

Opinions

  • My 11 Christmas Wishes

    Brands make a New Year’s resolution to review their Crisis Manual in January, recognising that crises really can happen at tweet speed. Hong Kong’s air pollution blows away and more global companies decide to shift their head office to Hong Kong. We still are Asia’s world city despite Shanghai and Singapore constantly nipping at our heels. Brands put as much investment into managing and measuring their reputation as they do their marketing. It’s when brand...

  • Don’t Blink

    If you blinked you may have missed it. Two of the world’s biggest brands, Nestlé and Tesco admitted they have modern slavery in their supply chains. Indeed Tesco’s responsible sourcing director, Giles Bolton, went as far as to say ‘all companies have slavery in their supply chains’. This revelation has caused little more than a ripple in international media. Consumers around the world seem to have either missed it or instituted selective deafness. I tend...

  • Walking the Talk: FH Takes Action with Hong Kong Cleanup 2015 and CSR Initiatives

    Agencies should focus on client work, you might say. Corporate social responsibility is for big companies. We don’t have a large carbon footprint, we tell ourselves. Our business is to serve our clients, you argue. All this may be true, but the fallacy is in thinking that these should preclude us from playing our part as a company doing business in Hong Kong. As counselors to our clients in CSR strategy, as PR representatives for...

  • FleishmanHillard’s APAC President Lynne Anne Davis is Taking the Lead in a PR World where the Playbook is Changing

    Lynne Anne Davis, Asia Pacific President of FleishmanHillard, was recently interviewed by South China Morning Post in the Classified Post “Power Profile” column. In the interview, she explains how PR needs to adapt in a changing environment, how she came to lead FH in Asia Pacific, and also gives five career tips for PR professionals. Read the full article by John Cremer below: The essence of PR is to put across a clear corporate message...

  • Why PR Professionals Should Keep the Art of Writing Alive

    Now is the time to reclaim what used to be our bread and butter – our ability to create engaging content, writes Rachel Catanach. Read Rachel’s latest article on marketing-interactive.com, in which she reveals the reason why PR professionals should keep the art of writing alive. Read the full article...

  • Interview with Rachel Catanach by Telum Media

    Telum Media recently interviewed FleishmanHillard Hong Kong’s Managing Director Rachel Catanach on the launch of FleishmanHillard’s Shared Impact Lab, her outlook on the PR and communications industry in Hong Kong and growth areas for FleishmanHillard and BlueCurrent Hong Kong...

  • Cannes – The Short and Long of It. From Lions to Elephants.

    The dust is settling following the 2015 Cannes Lions International Festival of Creativity. The winners of the coveted gold Lions were decided following a marathon judging effort. The results were then dissected amidst a whirlwind of backchat and canapés. Among the winners of the coveted PR Lions were some great, great campaigns. Ones that provoked a visceral reaction, that had you salivating at their lustrous production values, wondering at their sheer inventiveness, and wishing it...

  • “Do Not Disturb” – When Private Moments Are Anything But

    Written by Ariadna D. Peretz, Account Manager, FleishmanHillard Hong Kong July was full of reminders that what happens behind closed doors doesn’t necessarily stay there.  First there was the hacking of Ashley Madison (a matchmaking service specializing in extramarital affairs). The very personal details – including names, addresses, sexual fantasies and credit card information – of its 37 million global users were stolen from its servers and the hackers are threatening to release them if...

  • Q&A with Sam Gellman, General Manager of Uber Hong Kong

    We recently had the opportunity to interview Sam Gellman, General Manager of Uber Hong Kong, on the company’s PR strategy, brand launch insights and Uber’s challenges and opportunities in Asia. Sam Gellman has played a lead role in Uber's expansion into international markets, first growing Uber Europe in 2012 through the launch of its headquarters in Amsterdam and also leading the London office. In 2013, Sam moved to Asia as Uber's Head of Asia Expansion...

  • Employees – A Critical Cog in Crisis Comms Wheel

    Written by Duke Malan, Account Director, FleishmanHillard Hong Kong A recent approach by a journalist from the South China Morning Post outside our offices was a stark reminder of the important role internal communication plays in a time of crisis. FH Hong Kong is based in the same office building as a multinational firm whose Hong Kong MD was facing significant media scrutiny from local and global media on a personal issue. The reporter in question was randomly approaching potential employees for comment.   An offhand comment by an unsuspecting employee could have...

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