Archive
News & Opinions
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Co-Creation with Influencers is Key to Unlocking Authenticity and Trust in 2025
April 2, 2025
By Tejas Chandarana Consumers today are more aware than ever. Their content feeds are saturated, and they recognise when brands are trying too hard. To cut through the noise and build lasting relationships, brands must embrace authenticity. Partnering with influencers to tell genuine brand stories, rather than simply producing ads, engages audiences on a deeper level and makes it harder for them to tune out. With over 89% of consumers valuing authenticity in content [Sprinklr...
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Achieving Outsized Impact by Building Stronger Country Reputation
April 2, 2025
By Michael Hartt, Senior Partner & Head of International Affairs In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape. If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on the issues that matter...
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Unveiling the Ascendance of Private Markets: A Gateway for Asset Managers to Attract High Net Worth Investors
May 16, 2024
Mokka Mok, Senior Vice President of FleishmanHillard Hong Kong In recent years, the private markets landscape has experienced a remarkable surge, capturing the attention of asset managers around the world. This flourishing trend has paved the way for the financial industry to explore new avenues for growth, with private markets becoming an enticing domain for high net worth investors seeking investment opportunities with relatively low market correlation. In our recent report “The Future of Asset...
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Asian Investors Seek Diversification Amidst an Uncertain Global Economy, According to New FleishmanHillard Report on Asset Management in Asia
May 7, 2024
HONG KONG, May 7, 2024 – Investors across Asia continue to look to diversify their investment portfolios amidst an uncertain global economy, according to FleishmanHillard’s The Future of Asset Management in Asia 2024 report. Published with research by TRUE Global Intelligence practice, the report features analysis drawn from an online survey of 1,250 investment professionals in Asia, with 250 respondents each in, Hong Kong SAR, Japan, Mainland China, Singapore and South Korea between March 30...
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How to Get Employee Engagement Right with Gen Z Employees
April 22, 2024
Cynthia Chan, Senior Vice President and Partner of FleishmanHillard Hong Kong Our team has come across this question from our clients frequently, “How should we engage with Gen Z employees?” As Gen Z continues to grow in today’s workforce, managers are finding they need to adjust their strategies to effectively engage this generation. Digital natives and pragmatists with greater cultural intelligence, today’s Gen Z workers have different ideals, priorities and expectations from their baby boomer...
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Navigating Sustainability and Climate Disclosure Requirements: A Strategic Approach
April 17, 2024
Patrick Yu, GM, SVP and Senior Partner, FleishmanHillard Hong Kong In today’s business landscape, companies are increasingly recognizing the importance of understanding sustainability issues and effectively reporting them to stakeholders. The postponement of the implementation of IFRS S1 and S2 for Hong Kong listed companies to 1 January 2025, as announced by The Stock Exchange of Hong Kong, along with the introduction of new standards by The Hong Kong Monetary Authority regarding the sale and...
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“ESG is in our DNA” isn’t just a cliché: How PE firms can prepare for ESG scrutiny by communicating strategically
March 15, 2024
Private equity as an asset class continues to boom, but this has brought with it added scrutiny, particularly on how firms are incorporating ESG and sustainability into their investing process. It has become a cliché to say that “ESG is in our firm’s DNA” but the PE business model lends itself particularly well to sustainable investing in a number of ways and businesses can communicate this better. In the current absence of uniform disclosure rules...
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Don’t Just Break the Ceiling — #BreakZeroSum
December 13, 2023
By Kitty Lee FleishmanHillard is on a mission to become the most inclusive agency in the world. And supporting local communities where we operate is essential. In Hong Kong, FleishmanHillard and BlueCurrent Group were proud to be the PR and social media partners for The Women’s Foundation and their #BreakZeroSum advocacy campaign. As we navigate the post-pandemic era, the world is facing new challenges and competition for talent across industries. Gender inequality continues to be a pressing...
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The New World of ESG Compliance and Communications in Asia Pacific
September 20, 2023
Patrick Yu, GM, SVP and Senior Partner, FleishmanHillard Hong Kong The global landscape for environmental, social and governance (ESG) reporting is in the midst of rapid transformation, driven by new standards and evolving regulations while pressed by broad-based demand for greater transparency and accountability, and all set against a backdrop of a growing number of investment decisions being shaped by ESG considerations. Investors of all stripes (institutional, pension, private equity etc.) plus other stakeholders want...
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FleishmanHillard Hong Kong Receives Bronze Award for the Best PR Campaign in the Banking, Finance and Insurance sector at Marketing Interactive PR Awards 2023 Hong Kong
August 18, 2023
August 18, 2023 – In recognition of our ongoing campaign for Janus Henderson Investors, FleishmanHillard Hong Kong is proud to have won a Bronze award for the Best PR Campaign in the Banking, Finance and Insurance sector at Marketing Interactive PR Awards 2023 Hong Kong! This is a strong testament to our unwavering commitment to provide strategic communications advisory for our clients in the financial services sector and helping them achieve business goals...