Don’t Just Break the Ceiling — #BreakZeroSum

By Kitty Lee


FleishmanHillard is on a mission to become the most inclusive agency in the world. And supporting local communities where we operate is essential. In Hong Kong, FleishmanHillard and BlueCurrent Group were proud to be the PR and social media partners for The Women’s Foundation and their #BreakZeroSum advocacy campaign.

As we navigate the post-pandemic era, the world is facing new challenges and competition for talent across industries. Gender inequality continues to be a pressing issue in Hong Kong, including representation of women in the workplace, career progression and remuneration.

Through the #BreakZeroSum campaign, we advocate that gender equality is not zero sum, and is a conversation that we should have with every family and every organization to challenge stereotypes. It is not about one gender winning at the expense of another. Gender equality benefits everyone.

Under FH4Inclusion, a global initiative that allows colleagues to lend their time and talent to organizations that serve and create impact in their communities, FleishmanHillard and BlueCurrent Group teams provided our communication expertise to drive awareness and to advocate dismantling the zero-sum mindset and championing gender equality for all.


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