Cynthia Chan, Senior Vice President and Partner of FleishmanHillard Hong Kong
Our team has come across this question from our clients frequently, “How should we engage with Gen Z employees?”
As Gen Z continues to grow in today’s workforce, managers are finding they need to adjust their strategies to effectively engage this generation. Digital natives and pragmatists with greater cultural intelligence, today’s Gen Z workers have different ideals, priorities and expectations from their baby boomer counterparts – one of the oldest generations still working today. They prioritize purpose, collaboration, personal growth and recognition over more traditional metrics.
Read more here to get the top three tips for engaging Gen Z in the workplace!
