By Michael Hartt, Senior Partner & Head of International Affairs
In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape.
If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on the issues that matter most to their people.
A strong country reputation is essential to their success. Achieving Outsized Impact: Country Reputation for a Disrupted World outlines how to achieve it through better, smarter communications.
Read the full report here.
