Archive
Year: 2025
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Co-Creation with Influencers is Key to Unlocking Authenticity and Trust in 2025
April 2, 2025
By Tejas Chandarana Consumers today are more aware than ever. Their content feeds are saturated, and they recognise when brands are trying too hard. To cut through the noise and build lasting relationships, brands must embrace authenticity. Partnering with influencers to tell genuine brand stories, rather than simply producing ads, engages audiences on a deeper level and makes it harder for them to tune out. With over 89% of consumers valuing authenticity in content [Sprinklr...
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Achieving Outsized Impact by Building Stronger Country Reputation
April 2, 2025
By Michael Hartt, Senior Partner & Head of International Affairs In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape. If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on the issues that matter...