Archive

Opinions

  • Employees – A Critical Cog in Crisis Comms Wheel

    Written by Duke Malan, Account Director, FleishmanHillard Hong Kong A recent approach by a journalist from the South China Morning Post outside our offices was a stark reminder of the important role internal communication plays in a time of crisis. FH Hong Kong is based in the same office building as a multinational firm whose Hong Kong MD was facing significant media scrutiny from local and global media on a personal issue. The reporter in question was randomly approaching potential employees for comment.   An offhand comment by an unsuspecting employee could have...

  • From Know Thyself to Be Thyself. Proust Questionnaire First Step to Enlightenment

    Written by Rachel Catanach, Senior Vice President, Senior Partner, Managing Director, FleishmanHillard Hong Kong Every CEO should have a go at answering the Proust Questionnaire. You know the one. It forms the basis of Vanity Fair's inside back page and has questions like: What is your greatest fear? Which words or phrases do you most overuse? Which talent would you most like to have? What is your motto? What is your greatest regret? Which historical...

  • Interview with Rachel Catanach

    The Council of Public Relations Firms of Hong Kong recently interviewed FleishmanHillard Hong Kong's Managing Director Rachel Catanach on her experience and advice for young professionals. Here is the conversation: 1. How did you get into the PR industry?    My first job was as a professional violinist; I then worked as a journalist on a business paper in New Zealand for a couple of years before joining the PR profession, working in-house at an...

  • A Conversation with Lynne Anne Davis on Women in Leadership

    On the back of International Women’s Day and the surrounding global buzz throughout March, we interview Lynne Anne Davis, Asia Pacific President of FleishmanHillard, on a topic close to her heart – women in leadership, including challenges in Asia, personal career lessons and her advice for work-life balance as a mother of two young sons. A 25-year veteran of FleishmanHillard, with 18 years in Asia driving the agency’s growth, Lynne Anne is widely respected as...

  • The Cost of Gender Bias in the Workplace

    Written By Ariadna D. Peretz, Consultant, FleishmanHillard Hong Kong We often celebrate Women’s Day by sharing quotes of the inspirational women of today – Sheryl Sandberg, Marissa Mayer, Beyoncé. But before these women came onto the scene and dropped jaws with their abilities to juggle anything and everything, we had Heidi Roizen. She showed us something less glamorous than the above women but jaw dropping nonetheless. Heidi Roizen showed us that men and, surprisingly, women...

  • Five Tips for Corporate Leaders in the Year of the Goat

    Written By Rachel Catanach, Senior Vice President, Senior Partner, Managing Director, FleishmanHillard Hong Kong February 19, 2015 heralded the beginning of the Year of the Goat.  Whatever your views on the Chinese zodiac signs, the start of the new year is an opportune time for companies to reflect on their own predictions for the coming months and what portents they are going to put store in and what they're not. From an individual perspective, goats...

  • Supply Chain Can Supply a Crisis

    Written by Laura Tyson, Vice President, FleishmanHillard Asia is a maze of supply chains, crisscrossing the vast region with raw materials, production facilities, export channels and, of course, rapidly expanding consumer bases. The regulatory overlay is equally as complex. Some more sophisticated Asian markets such as Japan and Taiwan are highly regulated. Their less developed south eastern neighbors’ regulatory frameworks are in their infancy. Whilst others, racing to catch up with rapid development, are introducing...

  • Does PR Deserve a Seat at the Boardroom Table?

    Written by Cedric Vanhaver, Vice President, FleishmanHillard Hong Kong Too many executives fail to see the important business need that the communication function serves Often seen by management as mere “spin-meisters,” PR pros usually get little attention at the boardroom table. In fact, in many cases, PR pros only make it into the boardroom when a company or one of its executives faces a major crisis. When this is the case, however, the communications function...

  • Yes She Can – Miss World Takes a Page Out of Obama’s Communication Playbook

    Twenty-two-year-old South African medical student Rolene Strauss was crowned Miss World 2014 this week. Polarizing views on beauty contests aside, her victory has some stark lessons in masterful storytelling that advances your position. In many ways Ms. Strauss was Obama-esque in the manner she tied her personal story into a broader and more compelling narrative. She understood the importance of looking at the world and communicating from an outside-in perspective. CNN covered her victory and includes...

  • Should Print Be Valued More Than Digital in PR?

    Print clips have had a long history of being valued more highly than digital clips in PR.  While print clips could easily be valued in the tens of thousands of dollars, it is much harder for digital clips to hit the same dollar values. Rachel Catanach, Senior Partner & Managing Director of FleishmanHillard Hong Kong, published her views on the value of print and digital clippings. The full article is available at: http://www.marketing-interactive.com/should-print-be-valued-more-than-digital-pr/...

OLDER
NEWER