Archive
Opinions
-
Yes She Can – Miss World Takes a Page Out of Obama’s Communication Playbook
December 23, 2014
Twenty-two-year-old South African medical student Rolene Strauss was crowned Miss World 2014 this week. Polarizing views on beauty contests aside, her victory has some stark lessons in masterful storytelling that advances your position. In many ways Ms. Strauss was Obama-esque in the manner she tied her personal story into a broader and more compelling narrative. She understood the importance of looking at the world and communicating from an outside-in perspective. CNN covered her victory and includes...
-
Should Print Be Valued More Than Digital in PR?
December 11, 2014
Print clips have had a long history of being valued more highly than digital clips in PR. While print clips could easily be valued in the tens of thousands of dollars, it is much harder for digital clips to hit the same dollar values. Rachel Catanach, Senior Partner & Managing Director of FleishmanHillard Hong Kong, published her views on the value of print and digital clippings. The full article is available at: http://www.marketing-interactive.com/should-print-be-valued-more-than-digital-pr/...
-
Strong Guidelines Needed for Native Advertising in Asia
October 29, 2014
Cedric Vanhaver, Vice President of FleishmanHillard Hong Kong, published his views on Asia's native advertising in Nikkei Asian Review. The full article is available at: http://asia.nikkei.com/Viewpoints/Perspectives/Cedric-Vanhaver-Strong-guidelines-needed-for-native-advertising-in-Asia ...
-
Did the Ice Bucket Challenge Educate the C-suite on How to Manage a Crisis?
September 19, 2014
Written by Brian West, Senior Vice President & Senior Partner, APAC Reputation Management, Global Crisis Management CEOs all over the world are emptying buckets of ice over themselves in the name of a good cause, but has this viral phenomenon alerted them to the opportunities – and dangers – of social media in a crisis? The speed at which the ALS ice bucket challenge has built momentum and a dedicated, engaged following illustrates how an...
-
It’s Time For Brands To Renew Their Marriage Vows
August 18, 2014
I've just attended a wedding in Butterwick, Lincolnshire. It was an opportunity to experience the pastoral English countryside, eat the locally famous sausages and plum bread, and catch up with friends from Hong Kong and the UK. During the wedding service itself I was struck by a short reading given by the groom's father. Spoken from the heart, his words of advice were that marriage was about constantly striving for a state of harmony. And...