Interview with Rachel Catanach

The Council of Public Relations Firms of Hong Kong recently interviewed FleishmanHillard Hong Kong’s Managing Director Rachel Catanach on her experience and advice for young professionals. Here is the conversation:

Rachel Catanach

1. How did you get into the PR industry?   

My first job was as a professional violinist; I then worked as a journalist on a business paper in New Zealand for a couple of years before joining the PR profession, working in-house at an insurance company and a state-run electricity marketing company before moving into the consultancy world.  It’s a move I have never regretted.

2. What do you find most exciting about the work you do now?

I love the variety of working with clients in different industries and in multiple markets; I love the challenge of creating ideas that transcend channels and cultures; and I love being able to develop a business based on working with the best professionals in the industry.

3. What three skills do you think are the most important for young professionals joining the PR industry?

One: Empathy – an ability to put yourself in someone else’s shoes. Two: Curiosity – the desire to constantly learn and ask the right questions. Three: The power of persuasion – the ability to construct an argument and persuade in both written and verbal communications.

4. What three pieces of advice would you give for an individual considering job relocation?

One: Be bold in what you eat and what you see – chicken’s feet are really quite tasty! Two: Be open to new ideas and be prepared to learn – things may look the same, but there are usually many differences and unwritten rules of engagement. Three: Show you are part of the team – really roll up your sleeves and help where help is needed.

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