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Opinions

  • The Power of Partnership

    Duke Malan, Vice President at FleishmanHillard Hong Kong, and Kelvin Cheung, Chief Operating Officer of the social innovation consultancy at the Good Lab, recently ran an interactive workshop at the SharingValueAsia Summit, and they shared with Public Affairs Asia some highlights from it. In the interview, they emphasized that the major issues in the world can only be solved by partnership between the government, the business sector and the civil society, and a neutral platform...

  • Is NGO Scrutiny Reducing Supply Chain Transparency?

    NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets? Brands have to be very brave to make a noise about efforts to improve transparency of their supply chain. Talking too boldly gets you front and centre of the NGO’s radar. Many companies feel that with increased transparency comes increased...

  • Avoiding a Negative Chain Reaction

    Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, was interviewed by PublicAffairsAsia. In the interview, Laura explains how companies should act to ensure their supply chains meet the demands of increasingly active and inquisitive consumers. Read the full article...

  • The Age of the Media Artisan

    I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability to craft something in small quantities that has real intrinsic value. There has been a lot of talk about what...

  • Millennials Become Key in Determining Brand Reputation

    Elizabeth Fung, Senior Account Manager at FleishmanHillard Hong Kong, published an article titled “Viewpoints: Millennials become key in determining brand reputation” on Marketing Interactive. In the article, Elizabeth explains how adaptation to Millennial values and expectations has become a key factor in determining corporate and brand reputation in Hong Kong. Read the full article...

  • Enabling Women on a Mission to Speak for Themselves

    How do you get a crowd to stop, listen and care? How do you tell a life story in two minutes – let alone seven stories? FleishmanHillard Hong Kong recently held a reception for clients, staff, partners and friends to benefit the Asian University for Women (AUW), as part of ongoing pro bono support and our global social inclusion initiative. Based in Bangladesh, AUW grants scholarships to high-potential young women from 15 countries in Asia...

  • Intern-to-AAE Experience Sharing

    I started working as an intern at FleishmanHillard in March 2016 and joined the company full time as an Assistant Account Executive in June. I’d like to share four things that I’ve learnt since starting work here. Sharing is Caring Sharing is deeply imbedded in the company culture. During staff meetings, we often share innovative campaign ideas and insights which can spark creativity and inspire others. This enables us as a company to think boldly...

  • What Can Companies Learn From Donors?

    As companies battle to get a handle on how to be socially responsible in the twenty-first century, Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, asks if there is something corporations can learn from donors who have been providing funds for social good for decades. Read the full article...

  • Food Safety in Asia

    In Asia, not a week goes by without another new food safety scandal making headlines, from contamination and food poisoning, to mislabeling and product recalls. Nine FleishmanHillard offices in APAC have been monitoring trends in the industry since the start of 2016 in order to better understand why these food safety issues seem to be increasing in frequency, as well as the impact heightened media scrutiny is having on food and beverage brands in the...

  • How to Sell a Country in Five Minutes

    Countries compete. For investment dollars, tourists and talent, in much the same way that they compete for sporting medals – fiercely. On top of the podium of fastest growing economies is Ethiopia. Ethiopia’s race to the top The East African nation has a powerful story to tell. In 2015 it was the world’s fastest growing economy - driven by investment in infrastructure, the agriculture sector, population growth and a rapidly expanding manufacturing sector. Ethiopia’s entry into...

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