Technology Industry Confronts Reputational Challenges from Techlash in New Report from FleishmanHillard

Technology has unquestionably lived up to its promise of making everyday life better and more efficient in many wonderful ways. But in the last few years, the drawbacks have become glaringly evident. Privacy invasions. Misuse or outright theft of personal information. Workforce disruptions from AI. And, in some cases, the aggressive pursuit of corporate growth at the expense of ethics and social responsibility.

 

Today we launch a global report looking at the reputational challenges the technology industry is facing in this age of heightened scrutiny. Our Darlings to Damaged? Managing the Technology Sector’s Reputation in an Age of Heightened Scrutiny report comes just a couple of weeks after a talk on the same topic that our CEO, John Saunders, gave at Collision Conf, North America’s fastest-growing tech conference.

 

The report combines original research with insights from some of the world’s leading thinkers in this space, including the CEO of the Consumer Technology Association, the CIO of Canada, a Harvard Fellow and many more. FleishmanHillard TRUE Global Intelligence surveyed a nationally representative sample of 1,002 adults each in the US and UK, highlighting a number of trends in the report as well.

 

If you’d like to find out more about the report or discuss FleishmanHillard’s Technology communications capabilities, please contact Carmen Yu at carmen.yu@fleishman.com.