Don’t Hunt the Big Cats: Listen to the Lion Cubs

Written by James Hacking, Senior Vice President of BlueCurrent Hong Kong

The array of speakers from an impressively diverse range of industries at the Cannes Lions Festival of Creativity was as glittering as the city itself. This year the event played host to Nobel Peace Prize Laureate and President of Colombia Juan Manuel Santos, human rights activist Rev. Jesse Jackson while Oscar winners like Dame Helen Mirren, rap star A$AP Rocky and photographer Mario Testino provided a hit of glamour. It was these starry names, plus many others, that got me going. What could I learn from them and what takeaways could I bring back to my agency and clients?

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