Archive

Author: Corporate Marketing

  • FleishmanHillard Adds Bench Strength in Shanghai

    September 14, 2016

    SHANGHAI, 13 September, 2016 — FleishmanHillard has boosted its bench strength in Shanghai appointing Suki Zhao,who joins as vice president and will head up FleishmanHillard’s Brand/Lifestyle team in Shanghai with responsibility for managing communications in China for some of FleishmanHillard’s largest global clients. With over 10 years’ international agency experience, Suki Zhaobrings significant brand and consumer communications expertise to the agency.  Most recently at Hill & Knowlton Strategies, Zhao’s client portfolio has included multi-national clients...

  • Enabling Women on a Mission to Speak for Themselves

    September 2, 2016

    How do you get a crowd to stop, listen and care? How do you tell a life story in two minutes – let alone seven stories? FleishmanHillard Hong Kong recently held a reception for clients, staff, partners and friends to benefit the Asian University for Women (AUW), as part of ongoing pro bono support and our global social inclusion initiative. Based in Bangladesh, AUW grants scholarships to high-potential young women from 15 countries in Asia...

  • FleishmanHillard Marks 70 Years with Asian University for Women Fundraiser

    September 2, 2016

    Hong Kong Cocktail Event Raises USD 4,500 and Promotes Social Inclusion   HONG KONG, September 2, 2016 – FleishmanHillard’s Hong Kong office marked the agency’s 70th  anniversary with a cocktail fundraiser for the Asian University for Women (AUW), entitled “Communicators for Change: Enabling Women on a Mission.” The event was part of FleishmanHillard’s global#FH4Inclusion initiative, aimed at uniting colleagues across its network to take action for social inclusion in their local communities, with the aim...

  • EASY LINE UP Appoints FleishmanHillard as PR Agency

    August 8, 2016

    EASY LINE UP is Hong Kong and Taiwan’s first influencer marketing platform, connecting agencies and brands with today’s top digital influencers, including YouTubers, bloggers and Instagramers. A simple subscription package gives agencies and advertisers access to the EASY LINE UPplatform to help them find and collaborate with the most suitable influencer for their marketing or branding campaigns. They can also take advantage of customized recommendations as a value added service. FleishmanHillard Hong Kong is providing...

  • Intern-to-AAE Experience Sharing

    June 20, 2016

    I started working as an intern at FleishmanHillard in March 2016 and joined the company full time as an Assistant Account Executive in June. I’d like to share four things that I’ve learnt since starting work here. Sharing is Caring Sharing is deeply imbedded in the company culture. During staff meetings, we often share innovative campaign ideas and insights which can spark creativity and inspire others. This enables us as a company to think boldly...

  • What Can Companies Learn From Donors?

    June 13, 2016

    As companies battle to get a handle on how to be socially responsible in the twenty-first century, Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, asks if there is something corporations can learn from donors who have been providing funds for social good for decades. Read the full article...

  • Food Safety in Asia

    May 5, 2016

    In Asia, not a week goes by without another new food safety scandal making headlines, from contamination and food poisoning, to mislabeling and product recalls. Nine FleishmanHillard offices in APAC have been monitoring trends in the industry since the start of 2016 in order to better understand why these food safety issues seem to be increasing in frequency, as well as the impact heightened media scrutiny is having on food and beverage brands in the...

  • Celebrating 20 Years of FleishmanHillard in Hong Kong

    April 29, 2016

    Many of us will remember 1997 as a historic year for Hong Kong, with the establishment of the Special Administrative Region marking a significant turning point and fascinating time to be here. That was also the year FleishmanHillard opened our first office in Asia in Hong Kong, with our trailblazer Asia Pacific President Lynne Anne Davis paving the way for today’s network of 18 offices across Asia Pacific. As FleishmanHillard marks our 70th anniversary globally...

  • How to Sell a Country in Five Minutes

    April 18, 2016

    Countries compete. For investment dollars, tourists and talent, in much the same way that they compete for sporting medals – fiercely. On top of the podium of fastest growing economies is Ethiopia. Ethiopia’s race to the top The East African nation has a powerful story to tell. In 2015 it was the world’s fastest growing economy - driven by investment in infrastructure, the agriculture sector, population growth and a rapidly expanding manufacturing sector. Ethiopia’s entry into...

  • Coming Unstitched

    March 30, 2016

    Moderating a panel last week at Prime Source Forum I was struck by how little the apparel and footwear sector has changed. Sure, automation has brought efficiencies and sophistication but essentially it has remained one of the most human-intensive industries since its inception. So you would be right to ask why apparel manufacturers are quite so bad at managing people. Why do labour disputes flair up so frequently? Why are strikes in the sector almost...

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