EASY LINE UP Appoints FleishmanHillard as PR Agency
EASY LINE UP is Hong Kong and Taiwan’s first influencer marketing platform, connecting agencies and brands with today’s top digital influencers, including YouTubers, bloggers and Instagramers. A simple subscription package gives agencies and advertisers access to the EASY LINE UPplatform to help them find and collaborate with the most suitable influencer for their marketing or branding campaigns. They can also take advantage of customized recommendations as a value added service. FleishmanHillard Hong Kong is providing media relations and communications services for the launch ofEASY LINE UP in Q3 2016.
Karen Kwan, the CEO of EASY LINE UP, believes that the time is right for launching the platform. Karen said: “We enable brands and agencies to find the right influencers for them and help influencers monetize their skills and built meaningful relationships with brands. We are glad to be working with FleishmanHillard to increase our exposure and raise our profile across Asia.”
“Influencer marketing has grown at an unprecedented, exponential rate and there is plenty of untapped business potential and opportunities in Asia,” said Carmen Yu, Vice President at FleishmanHillard Hong Kong. “FleishmanHillard is proud to work with EASY LINE UP and our effective communications strategy is helping to build and expand awareness of the brand and platform.”