Archive
Author: Serena Kwan
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Co-Creation with Influencers is Key to Unlocking Authenticity and Trust in 2025
April 2, 2025
By Tejas Chandarana Consumers today are more aware than ever. Their content feeds are saturated, and they recognise when brands are trying too hard. To cut through the noise and build lasting relationships, brands must embrace authenticity. Partnering with influencers to tell genuine brand stories, rather than simply producing ads, engages audiences on a deeper level and makes it harder for them to tune out. With over 89% of consumers valuing authenticity in content [Sprinklr...
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Achieving Outsized Impact by Building Stronger Country Reputation
April 2, 2025
By Michael Hartt, Senior Partner & Head of International Affairs In a world of fragmented geopolitics, economic volatility and societal upheaval, countries around the globe are navigating greater complexity than ever before. They will be defined by how they navigate this pressure-filled landscape. If they can do so successfully, the results are significant: economic opportunity, greater peace and security, progress on climate action, humanitarian crises and other challenges, and progress on the issues that matter...
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Unveiling the Ascendance of Private Markets: A Gateway for Asset Managers to Attract High Net Worth Investors
May 16, 2024
Mokka Mok, Senior Vice President of FleishmanHillard Hong Kong In recent years, the private markets landscape has experienced a remarkable surge, capturing the attention of asset managers around the world. This flourishing trend has paved the way for the financial industry to explore new avenues for growth, with private markets becoming an enticing domain for high net worth investors seeking investment opportunities with relatively low market correlation. In our recent report “The Future of Asset...
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Asian Investors Seek Diversification Amidst an Uncertain Global Economy, According to New FleishmanHillard Report on Asset Management in Asia
May 7, 2024
HONG KONG, May 7, 2024 – Investors across Asia continue to look to diversify their investment portfolios amidst an uncertain global economy, according to FleishmanHillard’s The Future of Asset Management in Asia 2024 report. Published with research by TRUE Global Intelligence practice, the report features analysis drawn from an online survey of 1,250 investment professionals in Asia, with 250 respondents each in, Hong Kong SAR, Japan, Mainland China, Singapore and South Korea between March 30...