Archive
Author: Corporate Marketing
-
AUTHENTICITY GAP: Aligning consumer expectations and experiences
Why is it so often that what we see and hear from brands, businesses and people jars with what we might feel, experience and believe? They have an authenticity problem, a crisis gap if you will. At FleishmanHillard, we have been studying authenticity since 2012 when we first set out to explore the alignment between consumer expectation and experiences: what we like to call the ‘Authenticity Gap.’ The Authenticity Gap measures the gap between consumer expectations...
-
Shifting Paradigms in Asia for Financial Services and Technology in the Bumpy Road to 2021: What Lies Ahead
2020 has been a year of disruption, volatility and transformation the world was not prepared for. As we continue to confront ongoing geopolitical tensions amid a prolonged pandemic with no end in sight as yet, the financial services industry has experienced a paradigm shift, with digitalization emerging as a critical driver for sustainable growth. Join our webinar hosted by financial services experts from FleishmanHillard and Omnicom PR Group to discuss emerging topics of interest. Learn...
-
FleishmanHillard Wins Greater China and Healthcare Consultancies of the Year, Client Accolades at PRovoke Asia Pacific SABRE Awards 2020
FleishmanHillard won Greater China Consultancy of the Year and Healthcare Consultancy of the Year at the 2020 Asia Pacific SABRE Awards, presented by PRovoke Media. Additionally, the global public relations agency earned recognition across three categories for work on behalf of clients, Cisco, Corning Gorilla Glass and TD Ameritrade. Read more...
-
FleishmanHillard Techlash 2020 Report Shows Consumers Want The Tech Industry to Act Now
FleishmanHillard today released a new research report, Techlash 2020: Why the technology sector needs to lean in now on consumer expectations. It looks at consumer sentiment towards the technology industry in general, with a focus on expectations, trust and responsibility. It covers the US, Canada, U.K., Italy, Germany, China and South Korea. Perhaps not surprisingly, what we found is that consumers want the technology sector to take a long hard look at its policies and...
-
FleishmanHillard China Asset Management Report Shows Investors Need Foreign Firms to Justify Higher Fees
HONG KONG, Sept. 15, 2020 – Fund managers’ investment performance, brand credibility and online communications are key factors to attract Chinese investors, according to a new report published today by FleishmanHillard. The report, The Future of Asset Management in China 2020, offers insights to global asset managers assessing opportunities in China. It is the second annual China-focused asset management report published by FleishmanHillard, which features analysis drawn from an online survey of mainland Chinese investors’...
-
FleishmanHillard Wins in Four Categories at Marketing Magazine’s PR Awards Hong Kong 2020
We’re celebrating four exceptional client award wins from Marketing Magazine Group's PR Awards Hong Kong 2020! Read more about our latest honors here: https://fleishmanhillard.com/2020/08/news-and-opinions/fleishmanhillard-wins-in-four-categories-at-marketing-magazines-pr-awards-hong-kong-2020/...
-
StartmeupHK Festival 2020 – Day 5 Highlights – HKFIA 2020 Forum
HKFIA 2020 Forum: Resilience through Change Opening Remarks: Paul Chan, Financial Secretary, the Hong Kong Special Administrative Region Government As we come to the final day of the virtual StartmeupHK Festival, Paul Chan, Financial Secretary, opened the HKFIA Forum. He highlighted the resilience this city has shown while recovering from the Covid-19 pandemic. ‘Thanks to the remarkable determination and laudable cooperation of business, government and the communities at large’. Even though this year has presented...
-
StartmeupHK Festival 2020 – Day 4 Highlights – Lifestyle Tech Conference
Lifestyle Tech Conference: Living Life with Style An exceptionally warm welcome from Bernard Chan, Under Secretary for Commerce and Economic Development, started off the Lifestyle Tech Conference. Describing Hong Kong as a perfect stage for startups and an ideal testing ground for startups to expand and scale up, Chan reminded all participants that the pandemic will pass and stressed that ‘Hong Kong will be welcoming to you all. We are very much open for business.’ Relena Sei...
-
StartmeupHK Festival 2020 – Day 4 Highlights – Ecosystem Summit
Ecosystem Summit: Secret Ingredients of Hong Kong Startup Ecosystem Developing Entrepreneurial Talent Marina Chan, Director of Education, MIT Hong Kong Innovation Node, moderated the discussion on people: finding, retaining and growing a sustainable talent pool of creative thinkers in Hong Kong. With panelists from Hong Kong Science & Technology Parks (HKSTP), DBS Bank, Esperanza and the Hong Kong Polytechnic University, the panel provided insights from corporates, the education sector and government. It is these different...
-
StartmeupHK Festival 2020 – Day 3 Highlights – Startup Impact Summit Part 2
Startup Impact Summit 2020: From Hong Kong to the World We were honoured to hear from Christopher Hui, Secretary for Financial Services and the Treasury, who believes that the ecosystem in Hong Kong makes it perfect for startups. ‘It is an ideal testing ground and launchpad for startups, especially for mid stage to mature startups. The city offers everything a startup needs: funding, market, infrastructure and talent. It offers a very friendly and simple tax regime along...