FleishmanHillard today released a new research report, Techlash 2020: Why the technology sector needs to lean in now on consumer expectations. It looks at consumer sentiment towards the technology industry in general, with a focus on expectations, trust and responsibility. It covers the US, Canada, U.K., Italy, Germany, China and South Korea.
Perhaps not surprisingly, what we found is that consumers want the technology sector to take a long hard look at its policies and practices. They want these companies to do what’s right by them. And, a majority want governments to step in and help too.