Archive

Author: Corporate Marketing

  • The Power of One-on-Ones: How Authentic Leaders Make Every Encounter Count

    March 10, 2016

    In the current issue of HRM Asia Magazine, Lynne Anne Davis, Asia Pacific President of FleishmanHillard answered the question: “How can leaders have quality conversations with their employees?”  Read the full article below: The quality of leadership is defined by dozens of daily interactions and their impact.  None is more powerful than the all-mighty one-on-one conversation. What delivers quality conversations? Authenticity.  It’s easy to figure out why: people relate better to people who ‘keep it...

  • 3 Qualities PR Professionals Can’t Afford to Lose – And 2 They Need to Gain

    February 12, 2016

    Much has been written about the PR industry’s transformation and the new skills and attitudes needed for success. There is no disputing change is necessary, but what should we keep? What qualities are still true north for our profession despite the social revolutions, economic tidal waves and technological innovations that are irrevocably changing the communications landscape? Read Rachel’s latest article on marketing-interactive.com, in which she explores three qualities the public relations industry can’t afford to lose...

  • My 11 Christmas Wishes

    December 24, 2015

    Brands make a New Year’s resolution to review their Crisis Manual in January, recognising that crises really can happen at tweet speed. Hong Kong’s air pollution blows away and more global companies decide to shift their head office to Hong Kong. We still are Asia’s world city despite Shanghai and Singapore constantly nipping at our heels. Brands put as much investment into managing and measuring their reputation as they do their marketing. It’s when brand...

  • Don’t Blink

    December 15, 2015

    If you blinked you may have missed it. Two of the world’s biggest brands, Nestlé and Tesco admitted they have modern slavery in their supply chains. Indeed Tesco’s responsible sourcing director, Giles Bolton, went as far as to say ‘all companies have slavery in their supply chains’. This revelation has caused little more than a ripple in international media. Consumers around the world seem to have either missed it or instituted selective deafness. I tend...

  • Walking the Talk: FH Takes Action with Hong Kong Cleanup 2015 and CSR Initiatives

    November 30, 2015

    Agencies should focus on client work, you might say. Corporate social responsibility is for big companies. We don’t have a large carbon footprint, we tell ourselves. Our business is to serve our clients, you argue. All this may be true, but the fallacy is in thinking that these should preclude us from playing our part as a company doing business in Hong Kong. As counselors to our clients in CSR strategy, as PR representatives for...

  • FleishmanHillard’s APAC President Lynne Anne Davis is Taking the Lead in a PR World where the Playbook is Changing

    November 30, 2015

    Lynne Anne Davis, Asia Pacific President of FleishmanHillard, was recently interviewed by South China Morning Post in the Classified Post “Power Profile” column. In the interview, she explains how PR needs to adapt in a changing environment, how she came to lead FH in Asia Pacific, and also gives five career tips for PR professionals. Read the full article by John Cremer below: The essence of PR is to put across a clear corporate message...

  • Why PR Professionals Should Keep the Art of Writing Alive

    November 11, 2015

    Now is the time to reclaim what used to be our bread and butter – our ability to create engaging content, writes Rachel Catanach. Read Rachel’s latest article on marketing-interactive.com, in which she reveals the reason why PR professionals should keep the art of writing alive. Read the full article...

  • FleishmanHillard Wins One Gold, Two Silvers at Marketing’s Hong Kong PR Awards 2015

    October 30, 2015

    FleishmanHillard took home one Gold Award and two Silvers from this year’s Marketing Magazine Hong Kong PR Awards. The agency won the Gold Award for Best PR Campaign – Finance on behalf of the CFA Institute for their Global Market Sentiment Survey campaign: CFA Institute Sets Out Big Agenda for the Financial Industry. The Arcadis team also won two Silver Awards – one for Best Use of Content: From Complicated Language to €15 Million New...

  • Interview with Rachel Catanach by Telum Media

    October 22, 2015

    Telum Media recently interviewed FleishmanHillard Hong Kong’s Managing Director Rachel Catanach on the launch of FleishmanHillard’s Shared Impact Lab, her outlook on the PR and communications industry in Hong Kong and growth areas for FleishmanHillard and BlueCurrent Hong Kong...

  • Cannes – The Short and Long of It. From Lions to Elephants.

    September 4, 2015

    The dust is settling following the 2015 Cannes Lions International Festival of Creativity. The winners of the coveted gold Lions were decided following a marathon judging effort. The results were then dissected amidst a whirlwind of backchat and canapés. Among the winners of the coveted PR Lions were some great, great campaigns. Ones that provoked a visceral reaction, that had you salivating at their lustrous production values, wondering at their sheer inventiveness, and wishing it...

OLDER
NEWER