To further bolster its leadership team in the Greater China region, FleishmanHillard has announced appointment of Graham Fordyce as a new executive creative director.
Fordyce, who has held executive director roles in China, Myanmar, New Zealand and Singapore, has overseen the brand positioning of major global brands across a variety of industries, including travel, sports, technology, CPG and entertainment. His experience spans external and internal branding, advertising, direct marketing, shopper marketing, and recruitment and employer branding. He joins FleishmanHillard from HainesAttract, where he was national executive creative director.
Judy Wei has also been promoted to the general manager of the Beijing office.