Credibility, Performance and Service Fees are Key Criteria for Choosing Asset Managers, According to FleishmanHillard’s First Pan-Asia Future of Asset Management Report

HONG KONG, June 14, 2022 – The vast majority of Asian investors see credibility (96%), performance (96%) and service fees (90%) as the key criteria for choosing an asset manager, according to FleishmanHillard’s The Future of Asset Management in Asia 2022.

The report, which for the first time now covers four markets across Asia (mainland China, Hong Kong SAR, Singapore and South Korea) and follows three years of the well-received Future of Asset Management in China report, offers insights for global asset managers assessing opportunities in Asia. Published in collaboration with the agency’s TRUE Global Intelligence practice, the report features analysis drawn from an online survey of Asian investors’ attitudes and behaviors, plus an overview of the latest industry trends.

The survey shows that overseas asset managers are preferred for their performance (53%), track record (45%) and trustworthiness (43%) by investors over local players. Asian investors value asset managers that are transparent in customer communication (92%) and fee disclosure (89%) and that offer sophisticated risk management capabilities (90%) and strong ESG products (78%).

“Despite continuous market volatility in 2021 and the first quarter of 2022, Asia continues to be an epicenter of growth for international asset managers, with China presenting opportunities for expansion amid an upsurge in the number of affluent investors in the region,” said Patrick Yu, Asia Pacific lead of FleishmanHillard’s Financial and Professional Services sector. “Credibility and performance continue to be key for investors in Asia choosing asset managers. Overseas managers need to think through how they can accommodate investors’ appetites by delivering uncorrelated alpha with well-timed, top-notch investment solutions drawing upon a variety of global expertise and experiences.”

Remarks: A mainland China focused report, The Future of Asset Management in China 2022, is also available for asset managers interested specifically in this growing market.


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