Gen Z: Evolving Social Media and Sports Preferences

The pandemic has brought all generations into the digital world to work, connect, socialize and be entertained. Members of Generation Z have lived their entire lives digitally, but as they come of age, they are cementing their status as purveyors of culture, drivers of consumer growth and are redefining the media landscape.  FleishmanHillard’s TRUE Global Intelligence practice partnered with BlueCurrent China to release a global study on Generation Z in China, Japan and the UK during Q4 2021.

Read more: