NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets?
Brands have to be very brave to make a noise about efforts to improve transparency of their supply chain. Talking too boldly gets you front and centre of the NGO’s radar. Many companies feel that with increased transparency comes increased risk – doing nothing may be a safer option. NGO scrutiny may in effect be reducing the pace of the very change they seek.
It’s time for NGOs to offer rewards and pat some people on the back. By supporting the brands making steps in the right direction, NGOs will encourage higher standards across the sector.