Francis Lee is the Senior Vice President and Team Lead of Financial Services of FleishmanHillard Hong Kong. With over 16 years of experience in communications advisory and financial journalism, Ms. Lee has provided all-rounded advisory for clients with a particular focus on financial services. Before joining the team, she was the director of an international communications consultancy, after almost a decade stint in the media industry. Before that Ms. Lee was a financial journalist for close to a decade. Through her tenures at some leading dailies, she gained deep understanding of the appetites of both institutional and retail audience as well as journalists.