Companies spend years, often decades, building a brand and establishing a reputation. Then something happens — a natural disaster, rumors of financial instability, a product recall — and seemingly overnight, everything begins to unravel.
The FleishmanHillard crisis management approach, or A.R.C. ™ methodology, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our team of senior crisis counselors here in Hong Kong is certified to deliver the methodology – and equipped with all its proprietary tools.
At FleishmanHillard, we know it’s not about the crisis, but rather how you respond to it that counts. We have the team to anticipate your challenges and the resources to help tackle them head on.