Archive

Opinions

  • Truth, the Comeback King

    May 17, 2017

    Rachel Catanach, Senior Partner and President of FleishmanHillard Greater China, shared her point of view with Marketing Interactive on the fake news controversy and how people are reclaiming truth: “Is Truth Dead?”, asked Time magazine recently after interviewing Donald Trump on his responsibility as president of the United States to get the facts straight before communicating them. Despite the sobering conclusion of this article, and headlines to the contrary, truth isn’t dead. In fact, it’s...

  • The Asian Century: An Opportunity for Innovation over Isolationism

    February 28, 2017

    In the words of Bob Dylan: The Times They Are A-Changin’. Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the Asian perspective, it is doubtful that these changes are for the greater good. Read more...

  • The Power of Partnership

    December 12, 2016

    Duke Malan, Vice President at FleishmanHillard Hong Kong, and Kelvin Cheung, Chief Operating Officer of the social innovation consultancy at the Good Lab, recently ran an interactive workshop at the SharingValueAsia Summit, and they shared with Public Affairs Asia some highlights from it. In the interview, they emphasized that the major issues in the world can only be solved by partnership between the government, the business sector and the civil society, and a neutral platform...

  • Is NGO Scrutiny Reducing Supply Chain Transparency?

    November 21, 2016

    NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets? Brands have to be very brave to make a noise about efforts to improve transparency of their supply chain. Talking too boldly gets you front and centre of the NGO’s radar. Many companies feel that with increased transparency comes increased...

  • Avoiding a Negative Chain Reaction

    October 7, 2016

    Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, was interviewed by PublicAffairsAsia. In the interview, Laura explains how companies should act to ensure their supply chains meet the demands of increasingly active and inquisitive consumers. Read the full article...

  • The Age of the Media Artisan

    October 4, 2016

    I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability to craft something in small quantities that has real intrinsic value. There has been a lot of talk about what...

  • Millennials Become Key in Determining Brand Reputation

    September 24, 2016

    Elizabeth Fung, Senior Account Manager at FleishmanHillard Hong Kong, published an article titled “Viewpoints: Millennials become key in determining brand reputation” on Marketing Interactive. In the article, Elizabeth explains how adaptation to Millennial values and expectations has become a key factor in determining corporate and brand reputation in Hong Kong. Read the full article...

  • Enabling Women on a Mission to Speak for Themselves

    September 2, 2016

    How do you get a crowd to stop, listen and care? How do you tell a life story in two minutes – let alone seven stories? FleishmanHillard Hong Kong recently held a reception for clients, staff, partners and friends to benefit the Asian University for Women (AUW), as part of ongoing pro bono support and our global social inclusion initiative. Based in Bangladesh, AUW grants scholarships to high-potential young women from 15 countries in Asia...

  • Intern-to-AAE Experience Sharing

    June 20, 2016

    I started working as an intern at FleishmanHillard in March 2016 and joined the company full time as an Assistant Account Executive in June. I’d like to share four things that I’ve learnt since starting work here. Sharing is Caring Sharing is deeply imbedded in the company culture. During staff meetings, we often share innovative campaign ideas and insights which can spark creativity and inspire others. This enables us as a company to think boldly...

  • What Can Companies Learn From Donors?

    June 13, 2016

    As companies battle to get a handle on how to be socially responsible in the twenty-first century, Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, asks if there is something corporations can learn from donors who have been providing funds for social good for decades. Read the full article...