Archive

Year: 2016

  • FleishmanHillard Provides Support for SOPA 2017 Journalism Awards

    The Society of Publishers in Asia, a Hong Kong-based not-for-profit organization dedicated to pursuing excellence in journalism, on Dec. 19 announced the call for entries for its “SOPA 2017 Awards for Editorial Excellence.” The 2017 Awards, which include new categories for Excellence in Journalistic Innovation and Excellence in Video Reporting, represent a world-class benchmark to recognize the best practices in journalism in Asia Pacific, while driving journalistic innovation across international, regional and local media platforms...

  • How to Stay Ahead of Cyber Security Threats

    On December 7, 2016, FleishmanHillard Hong Kong hosted a breakfast event to discuss the changing nature of the cyber security landscape, and how businesses can best prepare for a cyber-attack. With a recent PwC report finding that the number of information security incidents affecting companies in Hong Kong and mainland China has increased over 900% in the past 2 years, it’s critical that businesses in the region have the right processes in place to respond...

  • The Power of Partnership

    Duke Malan, Vice President at FleishmanHillard Hong Kong, and Kelvin Cheung, Chief Operating Officer of the social innovation consultancy at the Good Lab, recently ran an interactive workshop at the SharingValueAsia Summit, and they shared with Public Affairs Asia some highlights from it. In the interview, they emphasized that the major issues in the world can only be solved by partnership between the government, the business sector and the civil society, and a neutral platform...

  • Is NGO Scrutiny Reducing Supply Chain Transparency?

    NGOs play a vital role in regulating and holding brands and retailers to account, especially when it comes to the transparency of their supply chains – but are their radars locked onto the wrong targets? Brands have to be very brave to make a noise about efforts to improve transparency of their supply chain. Talking too boldly gets you front and centre of the NGO’s radar. Many companies feel that with increased transparency comes increased...

  • Avoiding a Negative Chain Reaction

    Laura Tyson, Senior Vice President and Head of Corporate Affairs, FleishmanHillard Hong Kong, was interviewed by PublicAffairsAsia. In the interview, Laura explains how companies should act to ensure their supply chains meet the demands of increasingly active and inquisitive consumers. Read the full article...

  • The Age of the Media Artisan

    I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability to craft something in small quantities that has real intrinsic value. There has been a lot of talk about what...

  • FleishmanHillard a Ten-Time Winner at the PR Awards 2016 Hong Kong

    FleishmanHillard won ten awards at this year’s PR Awards 2016 Hong Kong, presented by Marketing magazine. The agency was recognized in ten categories, including Most Awarded Campaign for its work on behalf of client Melco Crown Entertainment. Stephan Thalen, a member of the Hong Kong office, was presented with the Rising Star award. Now in its third year, the PR Awards Hong Kong showcase the best practices and professional standards of public relations from the Hong Kong...

  • Millennials Become Key in Determining Brand Reputation

    Elizabeth Fung, Senior Account Manager at FleishmanHillard Hong Kong, published an article titled “Viewpoints: Millennials become key in determining brand reputation” on Marketing Interactive. In the article, Elizabeth explains how adaptation to Millennial values and expectations has become a key factor in determining corporate and brand reputation in Hong Kong. Read the full article...

  • FleishmanHillard Adds Bench Strength in Shanghai

    SHANGHAI, 13 September, 2016 — FleishmanHillard has boosted its bench strength in Shanghai appointing Suki Zhao,who joins as vice president and will head up FleishmanHillard’s Brand/Lifestyle team in Shanghai with responsibility for managing communications in China for some of FleishmanHillard’s largest global clients. With over 10 years’ international agency experience, Suki Zhaobrings significant brand and consumer communications expertise to the agency.  Most recently at Hill & Knowlton Strategies, Zhao’s client portfolio has included multi-national clients...

  • Enabling Women on a Mission to Speak for Themselves

    How do you get a crowd to stop, listen and care? How do you tell a life story in two minutes – let alone seven stories? FleishmanHillard Hong Kong recently held a reception for clients, staff, partners and friends to benefit the Asian University for Women (AUW), as part of ongoing pro bono support and our global social inclusion initiative. Based in Bangladesh, AUW grants scholarships to high-potential young women from 15 countries in Asia...

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