Should Print Be Valued More Than Digital in PR?
Print clips have had a long history of being valued more highly than digital clips in PR. While print clips could easily be valued in the tens of thousands of dollars, it is much harder for digital clips to hit the same dollar values.
Rachel Catanach, Senior Partner & Managing Director of FleishmanHillard Hong Kong, published her views on the value of print and digital clippings. The full article is available at: http://www.marketing-interactive.com/should-print-be-valued-more-than-digital-pr/
